ATTN: ARKANSAS HOMEOWNERS
They Shut Us Down to Take Over Arkansas.
Here’s the Truth.
From Main Street to Wall Street. We built a business serving Arkansans after the storms. But after private equity took control of Best Choice Roofing, everything will change.
What Happened to
BCR Contractors of Arkansas?
In September 2022, BCR Contractors of Arkansas became a franchisee of Best Choice Roofing. Over the next few years, we built a trusted brand across Arkansas — helping hundreds of families recover after hailstorms, tornadoes, and natural disasters.
But in mid-2024, everything changed.
Best Choice Roofing was acquired by a New York-based private equity firm. Soon after, corporate leadership began secretively working to take back our territory without honoring the purchase deal we negotiated in good faith.
We were:
- Told to stop hiring and shut down our offices in Jonesboro and Fayetteville.
- Promised a buyout under a signed Letter of Intent and Negotiated Asset Purchase Agreement.
- Instructed to cooperate with corporate transition teams. At one point our Little Rock staff members were told "You'll be getting a big raise soon!"
- Assured the franchise fees would be netted out of the purchase price from the very beginning of our negotiations. This was the case for another franchise territory that had been purchased (the only one).
Then, without warning, they flipped the script — accused us of default, cancelled the deal, and are now attempting to enforce a non-compete to take the Arkansas market for free.
This is not just a business dispute. It’s a coordinated effort to:
- Exploit Arkansas homeowners through their new “ReAssurance Program”
- Turn insurance-covered roof claims into inflated retail contracts
- Lock families into high-interest loans they may not understand
- Strip local owners and employees from the business they built
Now, we’re speaking out.
We’re exposing the facts, the emails, and the names — not for revenge, but to protect homeowners and future small business owners from what happened to us.
They said it behind closed doors.
Now you can hear it for yourself.
This audio was recorded during a call between myself, Bryce, and Don — two executives representing Best Choice Roofing Corporate. In it, you’ll hear Bryce openly acknowledge Corporate’s intent to take over the Arkansas territory without completing the agreed-upon purchase deal.
We had a signed Letter of Intent. We were deep in due diligence. They told us to shut down offices, stop hiring, and cooperate fully with their transition team. We followed every step in good faith.
Then, without warning, they reversed course and began using our unpaid franchise fees — which had already been negotiated to be netted out of the purchase price — as justification for a hostile takeover.
This recording confirms what we’ve been saying all along: this wasn’t a breakdown in talks. It was a calculated move to extract the business without paying for it.
We’re sharing this so Arkansas homeowners, business owners, and the public can hear the truth straight from the source. This is how private equity operates — quietly, strategically, and without accountability.
Until now. We will bring out ALL of the receipts.
We Exposed the Truth — Now They're Trying to Bury It.
Corporate removed this video featuring their own executive, Bryce, from public view.
Why? Because what was said on video contradicted their current narrative and backed our claims.
They’re doing everything they can to hide the truth from Arkansas homeowners — but we saved the receipts and have more to come!
September 2022
Dan Ward becomes the second franchisee of Best Choice Roofing. BCR Contractors of Arkansas launches and quickly expands across the state, playing a major role in national franchise growth.
August 2024
Brightstar Capital Partners of New York acquires Best Choice Roofing corporate (based in Hendersonville, TN).
Sept–Dec 2024
Unofficial conversations begin regarding corporate buybacks of franchise territories.
January 17, 2025
Dan meets with Don Helphrey and Wayne Holloway in Nashville to begin formal buyout talks. A 3X EBITDA multiple and operating partner role are discussed.
January 27, 2025
Email from Don referencing aging franchise fees and how they would be taken into the deal. A phone call follows where Don agrees these would be netted out as part of the deal structure.
February 25, 2025
Corporate begins review of BCR financials. Don sends confirmation that franchise fees will be netted out from the purchase price.
April 1, 2025
Financials submitted by Dan's accountant.
April 4, 2025
Don outlines LOI terms: 3X Adjusted EBITDA with netting of royalties from purchase price. Estimated value: $2.2M - $4.2M before due diligence and add-backs.
April 7, 2025
Don confirms willingness to proceed. Lists criteria for acquisition.
April 9, 2025
2PM call held to discuss LOI structure and franchise fee, supply house, A/R handling.
April 16, 2025
Dallas Franchise Owners Summit: BCR confirms decision to stop franchising.
April 18, 2025
LOI sent. One round of edits returned by Dan.
May 1, 2025
Fully executed LOI signed. Expires July 30, 2025.
May 6–8, 2025
Introductory calls with legal and accounting teams begin formal due diligence.
May 27, 2025
APA negotiations begin. Don emails about Arkansas license registration.
June 2–5, 2025
Corporate transition team visits Arkansas offices to plan for takeover.
- June 2: Dinner with Drew, Sam, and Brandon in Fayetteville. (First time we ever had 3 people from corporate visit, Sam was hired just for this takeover)
- June 3: Transition team visits NWA office. Confirmed not to renew leases or backfill roles.
- June 4: Transition team visits Little Rock. Team is told corporate takeover is imminent and ReAssurance program will replace existing model.
- June 5: Transition team in Jonesboro. Tours 6 new offices, confirms current location will not be used.
June 11, 2025
Draft APA and termination/release agreement sent.
June 16, 2025
APA revisions discussed between lawyers. Corporate confirms netting out franchise fees and exclusion of certain assets.
June 16, 2025
Call from Bryce telling me that they are on "turbo mode" to get this closed out by end of month.
June 18, 2025
Corporate emails updated APA: franchise fees will be deducted from purchase price.
June 23, 2025
Call from Bryce telling me after the accounting call we should be good to close by end of month. Worse case we push it back 10-15 days.
June 24, 2025
Accounting call held for "Little Rock Project." Not final EBITDA — more high-level questioning with accountant during process.
July 9, 2025
Call with Don and Bryce. Cites franchise fees and lower EBITDA but would not allow our accountant to see their financial report. The "non-biased accounting firm" was paid by Best Choice Roofing corporate. Bryce states: "Why haven’t we just taken this territory already?"
July 11, 2025
Corporate sends formal notice of default while still in active negotiations and communications.
July 18, 2025
Certified default letter arrives, showing newly inflated royalty figure. Now totals $353K. Keep in mind, we were meant to close the deal on 6/30/2025 according to corporate.
July 21, 2025
Legal response issued by Dan’s attorney citing promissory estoppel, detrimental reliance, and bad-faith negotiations.
One of the key tactics used by Best Choice Roofing Corporate to justify their hostile takeover was spinning a false narrative — that BCR Contractors of Arkansas was “in debt” and financially unstable.
That couldn’t be further from the truth.
We were a healthy, thriving roofing company with over $5 million+ in annual revenue. Our financials, which we submitted during due diligence, clearly showed strong performance, consistent cash flow, and a business built on storm restoration — one of the most resilient and profitable sectors in the industry.
But after Corporate’s acquisition by private equity, the tone changed.
They directed us to:
- Shut down two of our offices
- Freeze hiring and backfilling key roles
- Slow down installs and production
- Comply with transition plans that disrupted revenue operations
We did what they asked — in good faith — assuming the deal was moving forward.
The result? Slowed cash flow, strained operations, and a manufactured appearance of instability. Then they used that very disruption, which they caused, as an excuse to walk away from the buyout and claim the business was too risky to purchase.
And let’s talk about the supply house balance — something Corporate tried to weaponize. No roofing company of our scale operates without a material balance. That’s the nature of the storm restoration business. You install roofs, get paid through insurance, and carry an A/R balance that fluctuates constantly based on insurance timelines and supplement approvals.
To suggest that we were in trouble because of a material balance is either wildly uninformed — or intentionally misleading.
This isn’t about unpaid bills. It’s about Corporate positioning themselves to take over a profitable territory without paying for it.
We have the financials. We have the emails. We have the recordings.
What we don’t have is a voice in Corporate’s boardroom — so we’re telling the truth here.
In Closing...
We are actively pursuing litigation against Best Choice Roofing Holdings and its representatives for bad-faith negotiations, promissory estoppel, and a coordinated attempt to take over our Arkansas territory without honoring the agreed-upon purchase terms.
In addition to our legal counsel, we have formally reached out to the Arkansas Attorney General’s Office and are pursuing every available channel — legal, regulatory, and public — to seek resolution and hold this private equity firm accountable.
Despite the circumstances, we have acted with integrity and transparency. We made the difficult decision to turn over all contracted homeowners to Best Choice Roofing Corporate. This decision was made not out of confidence in their conduct, but because any attempt to continue fulfilling contracts under the Best Choice Roofing trade name would have been used against us.
If you are a homeowner who signed a contract with Best Choice Roofing of Arkansas, you must now direct all service, refund, or warranty questions to Best Choice Roofing Corporate.
Corporate Direct Contacts:
Bryce Barnett — 801-360-4080
Drew Heath — 615-829-3798
Don Helphrey — 626-271-5340
Corporate Address:
515 Rivergate Parkway
Goodlettsville, TN 37072
Main Line: 866-BESTCHOICE
We will continue to update this site with evidence, documents, and developments as our legal response unfolds.
We stood by Arkansas homeowners after every storm.
Now we’re standing up to one more — and fighting to ensure this doesn’t happen to another local business or another family in our state.
__________________________________________
LEGAL DISCLAIMER
- This website is intended for informational and documentary purposes only. The information shared herein reflects the experiences, communications, and perspectives of the former franchisee of Best Choice Roofing of Arkansas (BCR Contractors of Arkansas LLC), as part of an ongoing legal dispute.
- We do not claim ownership of, nor are we affiliated with, the name “Best Choice Roofing,” any associated logos, trademarks, or intellectual property belonging to Best Choice Roofing Holdings, LLC or its affiliates. All references to “Best Choice Roofing” or “BCR” on this site are made solely for factual and historical reporting purposes.
- We have made reasonable efforts to ensure all information presented is accurate and based on documented communication, emails, contracts, and verbal agreements. Any corporate materials, names, or recordings used are included solely for evidence and public accountability under fair use protections.
- This site is not intended to defame or damage reputations, but to truthfully document a series of events that directly impacted employees, customers, and the community. All statements made are based on documented facts and direct communication with Best Choice Roofing representatives.
- All actions taken or statements made herein are in connection with the business operations of BCR Contractors of Arkansas LLC. Any references to “we” or “our” refer to the former franchise entity, not to any individual in their personal capacity.
- This website is not affiliated with Best Choice Roofing Corporate or its affiliates. All content is independently published by former owners of BCR Contractors of Arkansas LLC for the purpose of transparency and consumer protection.
We reserve the right to update, remove, or clarify content as additional facts or legal guidance emerge.
© All Copyrights 2025
Arkansas Takeover - BCR CONTRACTORS OF AR LLC. We do not claim ownership of, nor are we affiliated with the name Best Choice Roofing, any associated logos, trademarks, belonging to its affiliates. We are